SATV, April 20, Kathmandu | Beijing Kaiwei Interactive Technology Co., Ltd. and the Hotel Association Nepal (HAN) have officially reached a cooperation intent. The two parties will work together to promote the digital dissemination and precise targeting of Nepalese hotel and tourism resources in the Chinese market, ushering in a new chapter in China-Nepal cultural and tourism exchange.

Under the terms of the cooperation intent, Beijing Kaiwei Interactive will serve as the Chinese partner of the Hotel Association Nepal, taking full responsibility for operating its official social media matrix on China's major platforms, including Douyin (TikTok), WeChat Video Channel, WeChat Official Account, and Weibo. Through systematic and professional content operations, the company will continuously distribute Nepalese hotel and tourism promotional materials to Chinese travel agencies, cultural tourism institutions, and travel content creators, enhancing Nepal's brand awareness and market influence as a outbound tourism destination.

Known as the "Land of Snowy Mountains and Buddha," Nepal boasts rich natural landscapes and profound cultural heritage, attracting many Chinese tourists for years. As an important industry organization in Nepal's hospitality sector, the Hotel Association Nepal brings together a wide range of quality accommodation resources and is committed to promoting the standardization and internationalization of Nepal's tourism services.

Beijing Kaiwei Interactive stated that this cooperation is not merely a social media operations partnership, but a vivid practice of "two-way efforts" in China-Nepal cultural tourism. With the establishment and operation of the social media matrix, the Hotel Association Nepal will, for the first time, have an official digital gateway to the Chinese market, effectively connecting the entire chain from content dissemination to product implementation, allowing more Chinese tourists to visit Nepal and experience the unique charm of the snowy mountain Buddha country.

Looking ahead, the two parties will continue to deepen their collaboration, exploring more cooperative models such as online content co-creation, offline familiarization trips, and joint marketing campaigns. Together, they aim to promote China-Nepal cultural and tourism exchange to a broader scope, deeper level, and higher standard, embarking on a beautiful journey across the Himalayas.