Maldives has been named as the Official Partner Destination of ITB China 2024.

ITB China 2024 will be held in Shanghai from May 27th to May 29th. Maldives will showcase its offerings ITB China’s largest national pavilion with more than 40 travel companies as co-exhibitors during the three-day B2B event.

The aim of the partnership is to attract more Chinese tourists – which currently stands as the top tourist market to the Maldives – and to put the island destination in the spotlight of China’s outbound travel market, as reported by Travel Trade Maldives (TTM).

Maldives Marketing and Public Relations Corporation (MMPRC)’s CEO and Managing Director Fathimath Thaufeeg remarked that Maldives is honored to be designated the title.

“We are excited about the opportunity to engage with our global partners and the travel trade from China to share the latest updates about the Maldives, our tourism products and unparalleled offerings. This partnership allows us to showcase our destination’s unique beauty and reinforce our position as the top-of-mind destination for travelers from China and worldwide,” she added.

During the event, MMPRC will host various engaging activities within its booth to showcase and promote the wide range of tourism offerings. Attendees can participate in B2B meetings and insightful interviews to learn more about the island destination. They can also immerse themselves in gastronomical and cultural experiences to taste the authentic culture and heritage of the Maldives.

MMPRC will provide information about the latest products, services, and experiences through promotional materials and face-to-face meetings. They are also scheduled to hold a press conference on the first day of the event to provide the opportunity for engagement with and from attending media.