Bhutan received the Special Travel Destinations Award during the 2023 Voyage magazine award ceremony on January 31.

This marks Bhutan’s second tourism award in China within a month.

The award ceremony showcased various travel trends, emphasising eco-tourism, nature-oriented adventures, and sustainable travel while highlighting Bhutan as a distinctive and attractive destination for Chinese travellers.

The evaluation of the 2023 Voyage Awards involved a professional judging panel consisting of travel industry experts, media professionals, and key opinion leaders.

The editor-in-chief of Voyage Magazine China, Dong Jun, said that the award reaffirms Bhutan’s position as an exceptional travel destination that seamlessly blends cultural authenticity with environmental responsibility.

Dong Jun, who visited Bhutan in 2017, said that Bhutan was a unique destination.

“Here, you feel the strong blend of nature and culture, along with the serene mindset of the local people. There’s one moment that I’ve always remembered. It was the last day of my trek along the Druk Path, arriving at the Le Méridien Hotel covered in mud. I apologised to the doorman for being muddy, and he replied, ‘No need to feel sorry, we are so proud of you,” Dong Jun said.

Voyage is a prestigious luxury travel magazine in China, which stands out for its unique angles to explore global destinations.

Director General of the Department of Tourism, Dorji Dhradhul said that this prestigious award reaffirms Bhutan’s steadfast commitment to providing unmatched travel experiences and showcases the country’s unique charm.

He said that Bhutan is a prime destination for Chinese tourists seeking genuine encounters, with its peaceful landscapes, monastic architecture, and the welcoming nature of its people, offering a haven for those desiring calm and a deeper insight into a culture that emphasises living in harmony with the environment.